6 Secrets to Building a Successful Personal Brand

The summer after my sophomore year of college, I landed my very first internship in New York City, but most importantly, it’s when I discovered Instagram. At the time, I was working for a women’s wear designer and about halfway through my internship I got my first iPhone. (Back then I was technologically challenged, so luckily the other interns were happy to show me how to use it.) Immediately, a fellow intern insisted that I download this new app called “Instagram.”

I had no idea what Instagram was nor could I have imagined the impact it would have on my career both as a blogger and an editor. But in the years since my very first download, I’ve become acutely aware of how mastering social media has helped me build my very own personal brand. Here’s what I’ve learned…

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