The Return Of Juicy Couture
Photo Credit: Juicy Couture
By: Hailey Bishop
Juicy Couture has been a brand that many have come to know and love throughout the years. Launching in the 90s, Juicy was a hit within the fashion industry. Celebrities including Paris Hilton, Kim Kardashian, and many other style socialites have been previously spotted sporting velour tracksuits, handbags, accessories, and more! Since then, the brand has collaborated with companies such as Emi Jay, Urban Outfitters, and Forever 21 just to name a few.
The Beginning
Beginning in 1997, by Pamela Skaist-Levy and Gela Nash-Taylor the brand was sure to make its name known by releasing their signature tracksuits, clothing, handbags, etc. Juicy was set to shake up the style industry with its creative & charming designs.
As new trends started to emerge, the company wished to stay consistent with the fashion industry while also embracing its sweet, sophisticated signature look. To accomplish this, Juicy began launching luxury loungewear sets featuring sparkly rhinestones, jumpsuits, jackets, outerwear, fragrance, makeup, and so much more! The lavish Los Angeles brand has become a household name known around the world.
OG Big Bling Velour Hoodie, $119, juicy couture.com
Collaborations
Over the years, Juicy has had the opportunity to partner with high-scale brands such as Forever 21, Urban Outfitters, Emi Jay, etc to create aesthetic & affordable options for any shopper. Through partnering with these brands, it gave a chance for fashion connoisseurs to get their hands on the latest and greatest releases in a very short span of time, leaving shoppers wanting more.
Juicy Couture x Forever 21 Crop Top, $19.99, forever21.com
The brand has become a style staple for this generation. Juicy Couture has changed the way new fashion pieces are formed. Through its signature logo, Juicy has transformed trends of cute & casual clothing, into timeless staples lasting season after season. Being comfortable never goes out of style, and Juicy Couture has made a comeback that is sure to stand the test of time within the world of style.