Looking Good & Doing Good: 7 Indie Brands to Support Right Now

By: Kendall Becker & Aaron Royce

It’s no question that the world has changed a lot recently and the fashion industry is no exception. From restructuring and business shifts due to COVID-19, to creative rotations and designers skipping Fashion Month, there’s plenty happening behind the scenes at the moment; but this chaos can lead to positivity, discovery and, most importantly, support.

Every industry insider has their favorite under-the-radar brands. Now is the time to spill some of our best-kept shopping secrets and encourage everyone to join in on the support of indie brands who are “doing good”, pushing creative limits, aiming for sustainability — or all of the above.

Amina Muaddi

Amina Muaddi launched her namesake footwear brand in 2018 and it’s already a viral hit. Her signature pyramid heels, colorful designs, and sassy ad campaigns have made Muaddi’s shoes one of the most Instagrammable brands to watch. After the success of prior collaborations with major industry names like MyTheresa and Fenty already under her belt, we were thrilled for her latest launch with Net-a-Porter. They’ve partnered to release a sustainable cotton t-shirt on International Women’s Day amidst the COVID-19 pandemic. She hopes it can be a “reminder of our worth as human beings,” says Muaddi on Instagram, whose proceeds will go to Women for Women International.

Amina Muaddi x Net-a-Porter T-shirt, $180; Net-a-porter.com

Ametti

Let’s be real, escapism is our saving grace right now. Whether you’re daydreaming of jetting off to the beach or simply trekking downtown for brunch with the girls post-quarantine, toting a piece from Ametti adds an extra dose of excitement. Not only does the brand tout playful prints and candy-colored hues, their knack for durable practicality is key. Co-founders Jessie Minikes and Tessa Horovitz are continuing their mission to keep travel as safe and seamless as possible by offering a Travel Safety Kit (think hand sanitizer, antibacterial wipes, etc.) with every purchase.

Eroe Tote, $895; Ametti.us

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Susan Alexandra

With presentations ranging from a bat mitzvah to a Broadway musical, Susan Alexandra’s made her mark on NYFW since her brand debut. Originally a jewelry designer, she’s broadened her quirky designs to include colorful, Instagram-ready beaded bags, accessories and ready-to-wear. To contribute amidst this pandemic, Alexandra’s creating miniature custom sculptures of shoppers’ favorite foods — whether it’s a beloved restaurant dish or signature homemade recipe. Proceeds from these “mini meals” will go to No Kid Hungry, ensuring that children depending on school meals can access free food at this time.

Custom Mini Meals for Charity, $67; Susanalexandra.com

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Mestiza

Small businesses are essential to the fashion industry, and Mestiza is one that’s been turning heads since its launch by Alessandra Perez Rubio and Louisa Rechter. Utilizing upscale craftsmanship and materials has lent to their goal of creating accessibly-priced, couture-like occasionwear for all. Taking its name and inspiration from the co-founder’s Filipino-American backgrounds, Mestiza’s architectural minidresses and sweeping printed gowns bring a unique slant to the industry and are undoubtedly red-carpet ready, as proved by Iskra Lawrence and Madelaine Petsch. Right now, the duo is even hosting online design classes for children ages 5 and up, so self-isolating families can have some downtime while their children can express their creativity. We couldn’t think of a more fashionable way to give back!

Mestiza mini dress, $495; Mestizanewyork.com

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Parker Clay

There’s nothing more classic than a beautifully-made leather bag, but, nevertheless, ethics always take centerstage to aesthetics. In a time when support and solidarity are more important than ever, Parker Clay is already familiar with the partnership of fashion and community. Their factory in Ethiopia partners with Ellita Women at Risk to provide opportunities for women escaping prostitution. An important mission plus sustainability is a brand we’re thrilled to support — we recommend Miramar Leather Backpack or one of their totes for a lightweight, on-the-go carryall.

Miramar Leather Backpack, $198; Parkerclay.com

Beachgold

As Indonesia’s first apparel-producing B-Corporation, Beachgold has already been making a positive impact and building a worldwide community for nearly three decades. Its entire production supply chain is located within a 100-kilometer radius — yep, you read that right. We’re not only blown away by their ethical advances but their wearable island aesthetic. Ranging from breezy dresses to tops that could just as well be worn on the beach as in the streets of New York, Beachgold’s handmade pieces are a must-add while curating your summertime wardrobe from behind-the-screens this season.

Palm Josh Maxi Pear Dress, $175; Beachgoldbali.com

Brother Vellies

This ethical accessory brand has taken off since its 2013 debut, rocked by everyone from Zendaya to Winnie Harlow — Solange even wore Brother Vellies boots to the Met Gala! Designer Aurora James’ products are all made in local African workshops, promoting fair labor practices. And that’s not the only ethical highlight; key materials range from wood and recycled tires to floral-dyed feathers, ensuring her pieces are equally eco-friendly as they are fashionable.

Brother Vellies sandals, $495; Brothervellies.com